Compensation, Benefits, Marketing & Culture Strategy · Geralynn Wesley Coleman

Human Resources · Compensation · Benefits · Finance · Marketing · Strategy · Culture

25 Years.
Every dollar matters.

Geralynn Marie Wesley Coleman brings deep, hands-on expertise in compensation strategy, benefits administration, HR financial management, marketing, and cultural strategy. Aviation, hospitality, industrial, food distribution, retail, and higher education.

25+

Years HR Experience

8+

Industries Served

PHR®

Certified · Active 2027

5

Credentials Held

Areas of Expertise

◈

Compensation Strategy

Designing and administering compensation structures that attract, retain, and reward talent. From base pay analysis to incentive program design. Experienced across multiple pay scales, union and non-union environments.

Pay Equity Market Analysis Incentive Design
◈

Benefits Administration

End-to-end benefits program management. Health, dental, vision, life, FSA, HSA, and ancillary benefits. Deep specialist background at Tulane University with a promotion to Talent Acquisition built on that foundation.

Health Plans Open Enrollment Employee Education
◈

Retirement Programs

401(k) and defined contribution plan administration, employee retirement education, and compliance oversight. Ensuring employees understand and maximize their long-term financial security.

401(k) Plan Compliance Employee Education
◈

HR Financial Oversight

Budgetary management, operational cost control, and resource allocation within HR frameworks. Bridging people strategy with financial accountability at the department and enterprise level.

Budget Management Cost Control Financial Planning
◈

Compliance & Policy

ERISA, ACA, FLSA, and state-level compliance management. Drafting and executing institutional policies with the precision required for regulated industries including aviation and food service.

ERISA ACA Policy Development
◈

HRIS & Systems

Hands-on experience with Oracle E-Business Suite for HRIS, compensation, and benefits data management. Translating people data into decisions that serve both the organization and the employee.

Oracle EBS HRIS Data Analysis

Industries Served

Aviation

Gate Gourmet · HMSHost

Luxury Hospitality

Omni Hotels & Resorts

Industrial

BWC Terminals

Food Distribution

Sysco

Higher Education

Tulane University · Xavier University

Retail

Home Depot · CORT Furniture

Approach

Benefits should work for the employee, not just satisfy compliance.

After 25 years, the pattern is clear: organizations that invest in transparent, well-communicated compensation and benefits programs retain talent longer, attract better candidates, and build the kind of trust that HR policies alone can't manufacture.

My approach is practical, people-first, and financially disciplined. Because a benefits program that the organization can't sustain serves no one.

  • Audit existing comp and benefits structures against market benchmarks
  • Design open enrollment communications that employees actually understand
  • Build retirement education programs that drive participation
  • Align HR financial planning with organizational budgetary cycles
  • Ensure regulatory compliance without sacrificing program quality
  • Translate complex plan documents into plain language for employees

Systems & Tools

Oracle E-Business Suite HRIS Administration ADP Benefits Enrollment Platforms 401(k) Plan Administration ERISA Compliance ACA Reporting FLSA Compliance Compensation Benchmarking HR Budget Management

Gatekeeping New Orleans. Where culture, strategy, and wealth collide.